About

Corey Hobson is a Lead Product Designer at Fugro, working on GroundIQ. He designs complex data platforms that make technical domains accessible to the people who need to make decisions in them.

His work sits at the intersection of product design, AI, and data-heavy tools. He approaches product problems through strategy first, then craft. That means research, information architecture, and system thinking before pixels. When it comes to execution, he works close to the code and uses AI-first workflows to move faster without losing quality.

There is no single method. In his first year at Fugro he designed five different ways: a React shell of the platform where walkthroughs replaced PRDs, exploration on AI-drawn canvases, work straight in the production codebase with the pull request opened himself, pencil sketches photographed into Claude Code, and coaching engineers to design in the same loop. Each one shipped something. The process is treated as part of the product and rebuilt whenever a better way appears.

He leads as well as designs. At Motorsport Games he ran a team of ten across UX, visual design, and front-end development. At Fugro he hires the designers and onboards designers and engineers into AI-assisted design, from briefing a model to reviewing what it produces to knowing when to stop.

Before Fugro, he led UX at Motorsport Games where he shipped Le Mans Ultimate and built the Race Control platform. Before that, he was a Senior UX Designer at Yoast, leading the Shopify launch of the web's most popular SEO plugin. He started his design career at Mirro, a Dutch E-Health company where he learned what it means to design interfaces where mistakes carry real consequences.