Corey Hobson · Lead Product Designer · Fugro
I design for the
outcome.
Finding the sweet spot between what users want and what the business needs. Built in the codebase with the engineers. Rebuilt whenever a better way appears.
Netherlands · 2026
No Figma.
The design is the pull request.
Five ways of designing, one loop from brief to merged pull request, and the operation a design team runs on when a model does the drawing.
How I design with AI →- 0
- 5
- 1.5 weeks
Work
All work →
Fugro · Lead Product Designer · 2025
GroundIQ
Fugro's platform for ground data, from survey recordings to a ground model engineers can design with. Three pieces of work: a geophysics service that delivers in weeks, a platform sold beyond Fugro, and a team that builds its own features.
Case study →
Motorsport Games · Head of UX · 2024
Le Mans Ultimate
Lead UX for the official game of the FIA World Endurance Championship. Established the UX strategy, concepted the visual style, and built the foundation for a live-service sim racing title on the rFactor 2 engine.
Case study →
Motorsport Games · Lead UX · 2023
Race Control
Online sim racing platform and matchmaking service for rFactor 2. Led UX through a complete rewrite: Angular to React, number-chasing to bracket-based ranking, and research that changed how we thought about player burnout.
Case study →
Yoast · Senior UX Designer · 2022
Yoast SEO for Shopify
Senior UX Designer for the Shopify launch of the web's most popular SEO plugin. Led the UX strategy for bringing WordPress-proven SEO tools to a new e-commerce platform and audience.
Case study →Experiments
active · 2026
Two AI roleplay apps, a website, accounts and paid sync, designed and built by one person with AI. Testing whether a designer can carry a whole product, not just a prototype.
Inkframeactive · 2026
iPad app. Sketch a screen with the Pencil, mark up what you mean, and get a mid-fi design back in your product's own design language. Testing whether a photo of a sketch is a good enough brief.
Dry Runactive · 2026
A rehearsal of the product before it exists. Designs are real React committed to a repo and walkthroughs replace PRDs. Testing whether the shell repo I built at work could become a tool anyone could adopt.
Realm & Boardactive · 2026
RTS-chess hybrid built in a weekend with AI. What happens when a game designer who can't code directs an AI that can.
GitNewsmaintained · 2026
macOS menu bar app for GitHub notifications. Built because the notification system wasn't designed for designers reviewing PRs, or for teams moving at AI speed.
UXR Studyactive · 2025
Storefront for premium Notion UX research templates. 75,000 downloads, zero marketing spend. Built for my wife's consultancy, co-founded rather than just coded.